The Bachelor of Applied Digital Media Design study program is a unique vocational education program that stands out for its focus on developing practical skills and conceptual understanding in the fields of visual design, interactive media, and digital media technology. This program uniquely combines the fields of art, design, and technology to create creative content that is not only innovative but also highly relevant to today’s digital media industry.
Students will be equipped with competencies in manual skills (drawing), graphic design, animation, photography, videography, AI, multimedia, and digital media design strategies. The curriculum is designed to be in line with the development of digital technology so that graduates are able to compete in creative industries such as advertising, game development, animated films, and interactive design.
The Digital Media Design study program emphasizes project-based learning and work experience through industrial internships. With this approach, graduates have a strong portfolio and skills so that they are ready to work to meet the needs of a dynamic labor market.